Psychology and business thinking
A background in psychology and business administration helps shape systems around team behavior, customer flow, and operational reality.
Open to new projects
Custom web solutions built around how your business works.
I help small and growing businesses replace manual processes and scattered tools with tailored web apps — booking systems, operations tools, and internal dashboards.
Booking & SchedulingOperations & InventoryInternal DashboardsTailored Tools
ops.coffeespace.co
CoffeeSpace
Operations
Dashboard
Bookings
Inventory
Staff
Reports
Admin
Operations OverviewMon, 23 Mar
Active Spaces
14
of 18 rooms
Today's Bookings
26
4 pending
Stock Level
94%
all branches
Today's BookingsView all →
09:00
Meeting Room A4
Team Sync
Active
10:30
Focus Pod B2
External Call
Confirmed
13:00
Event Space C1
Workshop
Pending
15:00
Meeting Room A2
Client Review
Confirmed
Business-first
Starts with the workflow, not the feature list
Tailored systems
Built for the operation you already run
Direct collaboration
One point of contact from planning to handoff
Clean ownership
Clear scope, clear delivery, and a practical handoff
Why Aviv
Built with business judgement and clear delivery.
The value is not just execution. It is understanding where friction lives inside the workflow and shaping the right system around it.
Consulting and operations perspective
The work starts with how the business runs day to day: where information gets stuck, where decisions slow down, and where manual work keeps piling up.
Tailored instead of off-the-shelf
The goal is not to force the business into generic software. It is to build the right structure around the workflow and improve it with care.
Direct collaboration and clarity
Clear scope, plain language, and practical handoff from planning through delivery.
Services
Custom systems for the operational parts of a business.
The focus is business value: fewer manual steps, clearer oversight, and software that fits the way you actually work.
Booking & Scheduling
Structured booking experiences that remove manual back-and-forth.
For service businesses that need booking logic around real availability, staff schedules, packages, and client communication.
- Appointment and class scheduling
- Client self-service booking flows
- Package and credit tracking
Operations & Inventory
Operational visibility without spreadsheet sprawl.
Custom systems for stock, equipment, location-based operations, and recurring tasks that need clearer structure.
- Inventory and asset status tracking
- Branch or location visibility
- Operational alerts and reporting
Admin Dashboards
One place to monitor, manage, and act.
Purpose-built admin views that bring together the information an owner or manager needs to make decisions and respond quickly.
- Clear operational overview
- Role-based admin access
- Focused reporting and actions
Tailored Internal Tools
Internal systems for workflows generic software does not fit.
Ideal for teams with unique approval flows, field operations, service processes, or internal coordination that needs a cleaner way to run.
- Workflow-specific tool design
- Fewer disconnected manual steps
- Practical handoff and ownership
Not sure what the right system looks like yet?
The first step is understanding the workflow — that usually makes the right solution clear.
Featured work
Projects built around real business needs.
Each project started with an operational need. What you see here is the solution — designed and built to match how that business actually works.
Operations platform
CoffeeSpace Ops
A multi-branch operations system for bookings, rooms, alerts, and day-to-day branch oversight.
Business problem
CoffeeSpace needed one clear system for room bookings, branch visibility, asset oversight, and operational alerts instead of scattered admin steps.
Business value
The result is a clearer operating view for staff and managers across the business, with less coordination happening across disconnected tools.
Space and room booking managementBranch health and operations visibilityInventory and alert trackingManager dashboard for multi-location oversight
Custom business system
RoomsLive screen
BranchesLive screen
AlertsLive screen
Booking system
Maya Urban Sanctuary
A calmer booking and client experience for a wellness business, with customer-facing flows and admin control.
Business problem
Maya needed a more structured way to handle bookings, class visibility, member context, and studio-side administration without manual coordination.
Business value
The product gives the business a more polished client journey and a cleaner administrative workflow behind it.
Client-facing booking experienceClass and schedule visibilityMember profile and credit trackingAdmin dashboard for studio operations
9:41
9:41
9:41
Internal tool
FieldService Tool
An internal field workflow system for reporting, restock management, analytics, and admin visibility.
Business problem
FieldService needed a cleaner internal workflow for technician reports, parts tracking, and operational oversight instead of fragmented paperwork and follow-up.
Business value
The system brings field operations into one cleaner digital workflow with better records and stronger visibility for the admin side.
Digital technician service reportsRestock management workflowAnalytics and technician oversightCentralized admin review dashboard
Custom business system
ReportsLive screen
RestockLive screen
AnalyticsLive screen
Process
A calm, structured process from first conversation to handoff.
Clear scope, visible progress, and practical delivery from planning to handoff.
01
Discovery and context
Start with the business, the workflow, and the pressure points before shaping any solution.
02
Workflow mapping
Clarify the steps, decisions, approvals, and handoffs so the product reflects how the operation actually works.
03
Focused build
Build around the agreed scope with visible progress and practical feedback points.
04
Delivery and handoff
Launch with a product the business can use confidently, plus a clear walkthrough and ownership handoff.
Aviv Magen Gino
Available for new projects
About
A business-focused builder for teams that need the right system behind the work.
I build custom web applications for small and growing businesses — the kind that are too specific to be served by an off-the-shelf tool, and too important to be left to a spreadsheet.
My background is in psychology and business administration. Before building software, I worked in consulting and client-facing operations — so I understand the day-to-day reality of running a business, not just the technical side of building it.
I work with a small number of clients at a time so every project gets the focus it deserves. If you want someone who takes your operations seriously and builds something that actually fits — I'd like to talk.
Business-first planningPsychology & behaviourBusiness administrationOperations perspectiveWorkflow designDirect collaboration
A better fit
The right custom system should make the business feel calmer, clearer, and easier to run.
Understand the workflow properly, build the right structure, and deliver something the business can rely on.
Start the conversationContact
Start with the workflow. The right solution comes after that.
Share what feels manual, fragmented, or harder to manage than it should be. A short message is enough to start.
Booking flows that need better structure
Operations spread across too many disconnected tools
Internal processes that need a purpose-built system
Working style
Direct collaboration, clear scope, and practical delivery from planning through handoff.